A website reflects your business

Clients should always make a mental note that a company website is a reflection of their business online. It reflects their functionality and reputation as a whole, much like a student of a particular school carries the reputation of the entire school in his or her shoulder. A website is the extension of the company; things that happen on a website will reflect on the company, whether business owners believe it or not. If a website is poorly managed or not taken care of, it’s not a good thing for customers to see.

Website maintenance – is it a burden or blessing?

Websites are temperamental, especially if they are up and running for a few years. Some business owners simply get a website and leave it at that. There’s no form of website maintenance or update done. Website maintenance doesn’t necessarily equate to shutting down the website. It simply means running diagnostics and checking to see if every page or link still works, as well as doing some updates on the important elements like the database and content. Imagine having a business telephone system that doesn’t work as well as it should because it’s no longer being maintained.

Why bother with maintenance?

  1. It keeps your website running at an optimal level and minimized downtimes. This is important if your website is running a dynamic page or content (registration or reservation forms, forums, etc.)
  2. Keeps track of existing problems (usually stems from websites who got reworked).
  3. Web designers know what part of the website to rework, in case client wants to get an upgrade.

Website rework and maintenance principles for clients and designers

  1. If it’s not broken, it does not need fixing – Web designers love to complicate things by trying to fix something that wasn’t broken. This roughly translates to unnecessary upgrades which would add complications in the long run. For example, a client would request to have their blog CMS updated, but the designers opted for a prototype version. Clients need a working version, not a work-in-progress version. Clients should also be wary of this principle because some have a tendency to tweak or fix a function that works normally. For example, adding an email function after the registration function can complicate things, especially if the existing version was not made to perform a new task. Sometimes, the smallest problems can lead to big problems. Cracked voice quality in business telephone systems may be minor but they can be just as detrimental as having loss of signal.
  2. If your website doesn’t need it, don’t bother with it – Same as the first principle, although this focuses on adding non-essential elements that would render the more important ones useless. For example, adding more than one video for every page is redundant and can cause your site to consume more bandwidth. This will result in slow loading. Web designers and clients make the mistake of adding more instead of taking out something. What you will get in return is a cluttered website with a chaotic layout.
  3. If it works, it works – Most website reworks or redesigns are based on impulse, which is not a bad thing entirely. Sometimes, a website that was created a decade ago may not follow the same principles as modern websites. This is a good reason to rework your website, but other than that, you should avoid reworking your website.

Website maintenance and reworking are important, just as much as a business would renovate or expand to another location. It should not be overlooked, nor should it be taken lightly.

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